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PICTURE
THIS!

Point of Intervention

RAPID PROTOTYPE
YOUR IMAGINATION

Medium

Emotion

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Staring at a blank page can be overwhelming, even for experienced change-makers planning a creative action. Get the creativity flowing by getting out of analysis mode and just prototyping an intervention, using the Picture This! deck.

Each card indicates three constraints for you to follow in designing an action or intervention:

A Point of Intervention – where you will intervene
A Medium – what form the intervention must take
An Emotion – the emotional reaction your intervention is intended to evoke in the target audience

Draw a card and get to prototyping!!

	POINT OF PRODUCTION A place where things are made. Factories, crop lands and schools. The realm of strikes, picket lines, crop-sits, etc. Interventions here are often about leveraging labor power or impacting profits.
	POINT OF CONSUMPTION Places where people are in the role of customer. Stores, restaurants, online spaces, TV/movies etc. Sometimes the only place that an audience has a physical interaction with systems we are changing. The realm of consumer boycotts and markets campaigns.
	POINT OF DESTRUCTION A place where something is destroyed. Dumpsters, mines, clearcuts, landfills, jails, etc. Interventions here are often about stopping the bad.
	POINT OF DECISION Anywhere there is decision making. Corporate HQ, polling places, townhalls, city council meetings, slumlord’s office, etc. Interventions here are often about challenging the assumption of who is a legitimate decision maker.
	POINT OF ASSUMPTION Challenging underlying beliefs/ control mythologies. Could also be actions tied to cultural moments or pop culture trends. Or prefigurative actions such actualizing alternatives.

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